Irene Hall brings over 30 years of executive real estate marketing experience, including master planned developments, 55 and Better Communities, golf course and luxury single family home communities, multi-family, and condo projects as well as mixed-use developments throughout the southeast. Her focus includes project development oversight and product analysis, mass marketing, development branding, marketing strategy, media, public relations, and marketing brand standards for a variety of project scopes. Working with the builder and/or development team, Irene has guided the process in all aspects of the new home arena including existing communities in need of a repositioning program as well as new development launches. Irene is accustomed to working with a wide range of sales operatives to help in all aspects of the sales and marketing process, working seamlessly together to provide a winning outcome. Her background includes working within large- and small-scale agencies, development companies, production builders and general brokerage firms. This has given her the innate ability to guide and direct a wide variety of graphic designers, regional marketing resources and all other media services as it relates to communicating an effective and winning brand for every project she has touched over the years.
Industry Leader & Award-Winning
Irene has been deeply involved in giving back to the New Home Industry. She is a founding member of the Greater Atlanta Homebuilder’s Professional Women in Building Council, including serving as past chair. She has served on the National PWB Council n various committee roles, include Chairperson for Education and Communication.
Irene has enjoyed continued success in brand positioning and marketing strategy over the years evidenced by professional recognition bestowed to her by the Greater Atlanta Homebuilders Association on multiple occasions, including Marketing Director of the Year.
General Real Estate Sales Specialist
In 2021, Irene chose to include General Real Estate sales in her skill set, joining Keller Williams Atlanta North in Marietta. In just a short period of time, she is rapidly gaining trust to help her clients buy, sell, and invest in real estate across North Metro Atlanta. Her attention to detail, stellar negotiation skills and Five-Star client service are proving to be the key to her ongoing success.
Tour homes here: https://www.hallhomespecialist.com/
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